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Telephony
is the term used to describe a host of services all made
possible because of advanced convergence of
communications. Voice over IP (VoIP) and next generation
networks are all terminology being used to describe the
next step in the evolutionary process.
The
term “converged communications” relates to the
integration of voice (fixed and wireless), data and video
services. Interestingly this is what ISDN (integrated
services digital network) was supposed to do when marketed
in the 1970s. The key difference however relates to cost.
With ISDN, the cost of deploying technology was a real
barrier where almost the opposite is now true with data
equipment - the low cost of technology is actively aiding
migration to IP.
Convergence
also relates to the combining of what were once four
distinct networks – circuit switched telephone network,
cable network, mobile network and Internet service
provider networks. Convergence was made possible by being
able to transport voice, data and video in exactly the
same way.
With
the effective use of converged networks companies can
actively improve their customers’ experience of dealing
with them: positioning the business ahead of the
competition in its customer service.
But
what are the applications that make these benefits a
reality?
Text-to-speech
(TTS) and automatic speech recognition (ASR) technologies
are helping to improve the customer’s experience.
Through the use of TTS, for example, you can hear your
emails via your mobile phone and be alerted that you have
an urgent email waiting via SMS messaging. Unified
messaging allows a person to be contactable wherever they
are, by whichever communications device they choose, an
application ideally meeting and driving the changing
working practices of business and its employees.
Voice
portals are another application taking advantage of speech
applications. A voice portal relates to a means of gaining
information, and data, residing on an enterprise’s
existing web site or database – all through the use of
speech. On a web navigation basis callers can gain
information on stock quotes or sports results, for
example. On a very basic level a voice portal system will
work by prompting the caller for the information they
desire, then by connecting them to the appropriate web
site to obtain the desired information, relay this back.
Voice
portals in business provide easier access to services and
can actually streamline customer service.
For example, presenting an alternative to sometimes
complicated voice mail menus, customers looking to pay
their gas bill could simply request “payments”, taxis
can be booked, parking tickets paid and checked, flowers
selected and sent and donations made to charity – all
through the use of speech.
These
are just a few examples of applications already being used
- in terms of what is waiting in the wings it really is
limited only to your imagination.
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